The Kindness Campaign celebrates the moments when children discover the power of kindness — when a small act sparks confidence, when a shared smile creates connection, when they realize they can make a difference in someone’s life. Like the moment a child first learns to stand up for a friend, or the first time they share hope with someone who needs it most.

But too many children never have a moment like that. They navigate school and home with heavy burdens, facing social and emotional challenges without the tools or support to process them. And even when they have the chance, not every child has access to programs or guidance that help them develop empathy, resilience, and emotional literacy.

No child should ever miss out on learning how to care, connect, and lead because the opportunity wasn’t there.

The Kindness Campaign exists to give every child that opportunity. Whether it’s through our in-depth, hands-on tools and resources, our free programs in schools and communities, or partnerships that extend our reach, TKC works to transform the moments children spend outside the classroom — the times when they’re most vulnerable — into opportunities for growth, confidence, and lasting impact.