Text that says 'About TKC' in blue with a white outline on a black background.
Children and an adult posing with a large blue furry mascot and holding plush toys at an event with a decorated stage background.

The Kindness Campaign (TKC®) was founded in 2015 by CEO Andra Liemandt after tragedy struck a dear friend’s family.

“I wanted to do something to make a change in the world,” says Andra.

Teaming up with teachers, creatives, and other experts in the field of emotional health, Andra founded The Kindness Campaign, a nonprofit focused on teaching social-emotional learning skills in fun, engaging ways.

A cartoon blue fuzzy character with large round eyes, a small smile, and a raised right hand against a black background.

Meet Enoughie Buddy®

Enoughie Buddy® is the mascot of The Kindness Campaign®, and a beacon of hope for anyone who may doubt their self worth. Communicating emotions through antennae and spreading kindness across the world, Enoughie has a mission to let people know one important message: “You are enough”.

Learn how “E” found his superpowers!
Learn how “E” found his superpowers!

The TKC® Pillars

EMOTIONAL

AWARENESS

A classical white column with ornate spiral capital

SELF

IMAGE

A white classical column with ornate scrolls at the top.

EMPATHY

A classical white Ionic column with scroll-like volutes at the top and vertical fluting along the shaft.

COMMUNITY

Drawing of a classical Greek or Roman column with a scroll-shaped capital.
Children and adults gathered around a table filled with colorful pom-poms and craft supplies at a lively event, with a bright yellow background featuring smiley face balloons and signs saying 'Endless Sunshine' and 'Happy'.
A young boy wearing cowboy boots and headphones looking at himself in a colorful mirror with a yellow frame, with other people and a decorative tree in the background.
A woman and a young girl high-fiving each other outdoors at an event, with the woman smiling and the girl with face paint on her face.
Five young girls standing in a row at a movie theater, each holding colorful books. The girls are smiling and appear happy. Behind them is a gray, perforated wall and a movie poster for Disney's "Planes in the Ghost of Christmas".
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A group of children hugging an elderly woman in a colorful indoor setting that looks like a school or daycare