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The Kindness Campaign 2023-2024 Impact Report

As we reflect upon the past year, I am filled with deep gratitude for the incredible impact we have made together through The Kindness Campaign
— Andra Liemandt, Founder & President
Cover page of an impact report for the 2023-2024 school year, featuring a photo of three smiling children with curly hair outdoors.

Why We Do What We Do

25% of children come into the school system having experienced some form of trauma by the age of 3.

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37% of high school students reported they experienced poor mental health during the COVID-19 pandemic.

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20% of high school students report serious thoughts of suicide and 9% report a suicide attempt.

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These heartbreaking statistics drive us to create change.

  • Suicide is on the rise at an alarming rate, particularly among adolescents as the second-leading cause of death.

  • Social emotional learning (SEL) is an integral part of education and human development, and our children need this support today more than ever.

  • Research shows that an education that promotes SEL has positive impacts including academic performance, social and emotional skills, healthy relationships, and more.

If you or a friend or loved one is having suicidal thoughts, text or call 988 to reach The 988 Suicide & Crisis Lifeline.

TKC® Public Service Announcement

Over 7,000 screens nationwide featured TKC’s® Public Service Announcement, produced by AMC Cares

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